MRR

BACKPACK

Brand Strategy, Custom Brand Identity Package, Social Media Streaming Ad Promos

• Primary shape interchanges between a backpack and a Pac-Man ghost replica
• Eyes represent buttons featured on video game console controllers, most notably Sony's Playstation product line
• Color palette is vibrant and retro, a nod to both future and past gaming themes

E-Sport Gaming

The objective was quite simple: Attract sponsorships by creating a distinctively fun brand identity that's strong enough to not only build name recognition across popular online streaming platforms like YouTube and Twitch, but to also provoke a merchandising frenzy amongst a youthful generation of ascending E-Sport competitors worldwide.

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FOLLOW ON SOCIAL MEDIA